Ship Products That Actually Matter— Without the Usual Chaos
Hi, I'm Zi. I help product teams cut through the noise, ship faster, and build things customers genuinely want. No fluff. No theory. Just proven frameworks that work.
Trusted by SEGA, Teradata, Mapp Digital, Tesco and ambitious startups worldwide.
“Be, do and think good!”
— Zi
Ziyaad Ben Eydatoula
Product & Security-First Consultant
@@The_Zi
Available for product challenges
Sound familiar?
The patterns I see again and again.
If any of these feel a bit too close to home, that's usually a sign it's time to bring in an external brain and a fresh pair of eyes.
Four ways we can work together.
Pick the mode that matches where you are: sanity check before launch, building the product itself, sharpening your GTM, or levelling up your product team.
Each service is outcome-driven and designed to be brutally honest, practical and easy to plug into your existing team and stack.
Most products fail because nobody asked the hard questions early enough. You’re too close to see the gaps, your team is too polite to tell you, and investors only want to see progress – not problems.
What you get
- A senior product leader's objective review of your product – UX, value prop and risk profile.
- A clear view of whether you’re solving a real problem that’s painful enough right now.
- A sanity check on differentiation: are you actually different or just saying the same thing louder.
- Identification of UX friction, onboarding issues and confusing flows.
- Visibility on risks that will bite you 3–6 months after launch (not just week one).
- A first-pass view on security/privacy gaps that will slow you down later.
Outcome
You walk away with sharp, prioritized recommendations – not vague feedback. A concrete list of actions you can implement tomorrow before shipping.
Best for
- Founders 2–3 months from launch.
- Product teams preparing a major release.
- VPs and leaders wanting external validation before committing roadmap and budget.
“Zi identified three critical UX issues we’d completely missed. His feedback saved us at least 2 months of post-launch firefighting.”
— Product Lead, B2B SaaS (Series B)
The products I've built (so you don't have to learn the hard way).
Over a decade of battle-tested product experience across B2B SaaS, e-commerce, martech, gaming and fintech — joining the dots between product, data and security.
Core product domains
- Authentication & Authorization
- API Design & Management
- Customer Segmentation Engines
- Email & SMS Marketing Platforms
- Omnichannel Journey Builders
- Legacy Migration to Cloud
Technical product challenges
- ETL Pipelines & Data Integration
- Third-Party Connectors
- 360° Customer View Systems
- Real-Time Dashboards
- Product Recommendation Engines
- Payment & Transaction Systems
This mix of domains means I'm comfortable working across the full lifecycle: from auth and APIs, through data flows and journeys, all the way to payments and dashboards — without dropping the security ball.
My Skillset
The mix of product, security and very human hobbies that shapes how I work with teams.
Product Management
From idea to impact
Product Management
Owning the full product lifecycle: discovery, strategy, delivery and iteration across complex B2B platforms.
Growing People
Teams over heroes
Growing People
Creating environments where designers, engineers and PMs do their best work and grow in the process.
Information Security
Shipping safely
Information Security
Balancing pace with protection: building secure, compliant experiences without killing usability.
Play, Creativity & Empathy
Humans first, always
Play, Creativity & Empathy
Keeping products grounded in real human life through play, humour and genuine curiosity about people.
About Me
Who I am & why it matters.
I’m Zi — a product lead with a security-first mindset. My work sits at the collision of product, privacy, data, and practical engineering. For the last 12+ years, I’ve been helping organisations across gaming, retail, martech and B2B SaaS ship the things customers actually want — not what internal politics demand.
I simplify complexity. Whether it’s designing authentication systems, reducing release risks, mapping customer journeys, or advising founders on product direction — my work is built on clear thinking, deep listening, and decisive execution.
Ziyaad Ben Eydatoula
Product & Security-First Consultant
Companies I've helped
From gaming to retail to data platforms.
I've supported teams at consumer brands and B2B platforms, helping them ship resilient, privacy-aware experiences at scale.
Logos are representative of past collaborations and projects.
What People Say
Feedback from clients and collaborators.
From day one, Zi was the voice of the user—curious, collaborative, and comfortable diving into both big-picture conversations and tiny technical details.
AAmit GangulySenior Product Designer • AI Learning ExperiencesZi is one of the most professional and sharp people I’ve worked with, always turning customer needs into smart, realistic product decisions.
PPaloma SánchezLead Product ManagerMr. Product himself—Zi pulls teams and knowledge together, keeps the roadmap on track, and ships updates on time, all with great humour.
AAnthony MitchellEmail Deliverability & Inbox Placement SpecialistZi listens carefully to customer and prospect requests, then challenges them to fit product vision and best practices. He’s a real asset to any team.
BBen IversChief Product Officer & Co-Founder, TenonZi always knew what needed doing and who should do it. His strong technical understanding and communication make him an excellent product manager.
IIgor CaviroskiFreelance Senior DeveloperConscientious, dedicated, positive and realistic—Zi is a great example of how strong interpersonal skills across teams create real business value.
XXavier CebeiraTechnology Partnerships LeadKnowledgeable, enthusiastic and always available for advice, Zi has been a constant source of insight and recommendations. A real business asset.
IIan CrawshawCo-Founder, StratikoZi was a fountain of information on releases, competition and product usage, often supporting beyond his formal remit. Talented and hard-working.
FFrancesco BarzanòLead Solution Engineer, SalesforceZi adapts quickly to new technical challenges and doesn’t hesitate to go beyond his core skillset to serve customers in the best possible way.
SSteve A.COO • Operations, Recruitment & ScaleSmart, reliable and highly technical, Zi combines deep product knowledge with a friendly, sociable attitude. If you want a fast learner, he’s it.
JJulien MatteiDevOps Engineer
Every story can be epic
Let's make yours too.
If you're ready to ship thoughtful products, tell better stories, or just bring a little more good into the world, I'd love to hear what you're working on.